Who wE are
The Strategic Alliance of the National Convention Bureaux of Europe is a network of 29 national destination marketing organisations. As a collaborative industry platform, it concentrates on strengthening Europe’s position as a leading destination for international business events. Since its foundation in 2014, the initiative of European convention bureaux has increasingly gained importance as a platform for exchanging experiences and knowledge transfer between the membership countries.
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Exchanging Experiences
A platform for exchanging experiences.
SHARING Knowledge
Knowledge transfer between the membership countries.
connecting ideas
Connect ideas and profit from other viewpoints.
Europe – the center of attention
In 2023, a total of 51% of MICE trips worldwide had Europe as their destination, underlining the continent’s outstanding importance for international business travel. These figures make it clear that Europe plays a central role in global business travel. In comparison, 23% of international business trips were made to Asia/Pacific or the Middle East. North America (13%), Latin America (14%) and Africa (2%) followed at a considerable distance. Interestingly, there are hardly any differences between the destinations of MICE trips (Meetings, Incentives, Conferences, Exhibitions) and those of business trips overall. This data highlights the attractiveness and importance of Europe as the preferred destination for business travelers worldwide.
To make the most of this compelling proposition, we resolved to create an initiative that builds on this success and enables national convention bureaux from across Europe to join forces, enabling each other to provide a better service, individually as well as together.
Europe – the center of attention
Europe enjoys an excellent position as a meeting destination. As well as offering outstanding value for money and a superb infrastructure, the region profits from its first-class know-how in many areas of science and business.
ICCA statistics show that associations from around the world choose Europe as a great place to meet, share knowledge, drive innovation and connect with people and ideas. As the number one meeting destination worldwide for association meetings, European countries host nearly 2.4 million business visitors a year.
The number of meetings held is nearly three times as high as in Asia and the Middle East as the second largest market.
To make the most of this compelling proposition, we resolved to create an initiative that builds on this success and enables national convention bureaux from across Europe to join forces, enabling each other to provide a better service, individually as well as together.
