Europe – the center of attention
Europe enjoys an excellent position as a meeting destination. As well as offering outstanding value for money and a superb infrastructure, the region profits from its first-class know-how in many areas of science and business.
ICCA statistics show that associations from around the world choose Europe as a great place to meet, share knowledge, drive innovation and connect with people and ideas. As the number one meeting destination worldwide for association meetings, European countries host nearly 2.4 million business visitors a year.
The number of meetings held is nearly three times as high as in Asia and the Middle East as the second largest market.
To make the most of this compelling proposition, we resolved to create an initiative that builds on this success and enables national convention bureaux from across Europe to join forces, enabling each other to provide a better service, individually as well as together.