Vision and purpose

Our members

Why we work together

The Strategic Alliance of the National Convention Bureaux of Europe (“the Alliance”) is a network of national destination marketing organisations. As a collaborative industry platform, it concentrates on strengthening Europe’s position as a leading destination for international business events. The purpose of the Alliance is to create a beneficial working relationship amongst the national convention bureaux of Europe in order to sustain and further develop the position of Europe.

The idea of creating synergies and establishing a joint platform for Europe as a destination for business events on the international stage continues to gain traction: Officially announced at IMEX 2014 in Las Vegas with nine founding countries, the Alliance is now a 28-member strong network that has steadily grown over the past couple of years. Since 2014, the Alliance has met twice a year in rotating host destinations.

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Membership benefitS

Access to the collective know-how and experience of the members, covering a wide variety of countries, including market leaders as well as smaller, up-and-coming countries. Our culture of open sharing and exchange of ideas has proven to be of particular value for our current members and includes benchmarking each other’s performance.

Access to joint projects such as research initiatives aimed at long-haul markets as a source of growth for European destinations.

Taking part in joint PR activities and data collection, utilised in communication with stakeholders.

Benefiting from the collective lobbying and bargaining power of the group in order to solve common problems.

Membership benefitS

Access to the collective know-how and experience of the members, covering a wide variety of countries, including market leaders as well as smaller, up-and-coming countries. Our culture of open sharing and exchange of ideas has proven to be of particular value for our current members and includes benchmarking each other’s performance.

Access to joint projects such as research initiatives aimed at long-haul markets as a source of growth for European destinations.

Taking part in joint PR activities and data collection, utilised in communication with stakeholders.

Benefiting from the collective lobbying and bargaining power of the group in order to solve common problems.

Contact

Eric Bakermans

NBTC Holland Marketing
T: +3170 3705 340
E: ebakermans@holland.com

 

Matthias Schultze

GCB German Convention Bureau e.V.
T: +49 69 242930 14
E: schultze@gcb.de