Access to the collective know-how and experience of the members, covering a wide variety of countries, including market leaders as well as smaller, up-and-coming countries. Our culture of open sharing and exchange of ideas has proven to be of particular value for our current members and includes benchmarking each other’s performance.
Access to joint projects such as research initiatives aimed at long-haul markets as a source of growth for European destinations.
Taking part in joint PR activities and data collection, utilised in communication with stakeholders.
Benefiting from the collective lobbying and bargaining power of the group in order to solve common problems.